About the time I was almost ready to publish Beyond the Waters of the World, Book 2 in the Looking Through Lace series, an email drifted into my inbox from the wonderful folks at Ereader News Today, announcing a new promotion opportunity, a listing for 99c Bargain Kindle Books. It was very timely, because I intended to lower the price of the first novella in the series for a limited time, to help stir up interest in the second book. So I signed up.
The bargain list with Looking Through Lace went up yesterday, and so far I’m very happy with the results, especially since I didn’t do a lot of extra promotion. Since the listing went live, I’ve sold over 90 books, and Looking Through Lace went from a ranking of 175,000 to 1,368 at it’s highest. Slipping now again, but it’s still #1,747 in the paid Kindle store, #1 in Science Fiction Short Stories, and #24 in Science Fiction Adventure.
It’s definitely worthwhile to experiment with new ways of marketing ebooks. And since the cost for this ENT promotion is a percentage of the profits, you really can’t go wrong or end up losing money, as you can with some other kinds of ads. You do, however, have to lower your price to 99c, at least temporarily, so the biggest cost for many writers would be in lost revenues, especially if the book is normally at a price point that earns 70% royalties.
I’ll be experimenting with a fixed-price ad soon. It will be interesting to see how that one goes compared to the ENT bargain book placement.