Changing your book’s categories (and why you should); plus an update

As I’m sure many people know, the categories offered when you publish a book through Kindle Direct Publishing don’t always match the Kindle store categories. Books published via KDP fall under two different types of categories — KDP uses BISAC codes to categorize books, but Amazon uses a broader classification. When you choose your two categories in the KDP Bookshelf, the book is mapped to the closest classification under the “eBook” category on Amazon.

The problem is, those default categories are (naturally) some of the most popular categories in the Kindle store — which means you’re competing with a lot more other books for those important top 100 category slots. Getting into the top 100 lists is an important way to keep from descending into oblivion and boost sales.

Take a look at this screenshot for the categories in Science Fiction in the Kindle store:

Now look at the numbers behind each category. When I first published Looking Through Lace as an ebook, I chose the categories “Adventure” and “Short stories” (ok, it’s officially a novella according to the SFWA definition, but close enough). What I didn’t know then, I had chosen the two categories with the most books in SF — and thus, the two categories least likely to get my book noticed.

Some time ago, I changed one of the categories for Yseult from epic fantasy to Arthurian — and it’s been selling fairly regularly ever since. Arthurian fantasy is a niche category, and it doesn’t take many sales for my books to remain in the top 10. And that in turn gives them exposure.

I hadn’t looked into changing categories for any of my other books until recently, though. And that was when I saw how unwise I had been regarding the categories for Looking Through Lace. By that time, I had also published the second novella in the series, Beyond the Waters of the World. I wanted to change both to “Series” and “Space Opera.” Space opera is available from the KDP Bookshelf, but not Series.

If you want your book to appear in any of the categories in the Kindle store for which there is no corresponding match in the KDP Bookshelf, here’s a nifty link you can use.

Hit “Contact us” at the bottom of the page, and you will get a screen that asks you for the following information:

Please fill in the following information:
ASIN or name of book:
Category to delete (optional):
New category (select two):

When filling in the categories, you need to list the complete path. So mine looked like this:

Kindle Store > Kindle eBooks > Fiction > Genre Fiction > Science Fiction > Series
Kindle Store > Kindle eBooks > Fiction > Genre Fiction > Science Fiction > Space Opera

Does it help? Looking Through Lace and Beyond the Waters of the World are not breaking any records, but they’ve been selling about a copy a day each since I did the category change combined with a freebie run. Before that, they were selling maybe 20 copies a month for both titles combined. On the second day of the freebie for Beyond the Waters of the World it had the following ranking:

Amazon Best Sellers Rank: #931 Free in Kindle Store (See Top 100 Free in Kindle Store)
#3 in Kindle Store > Kindle eBooks > Fiction > Genre Fiction > Science Fiction > Series
#3 in Kindle Store > Kindle eBooks > Fiction > Genre Fiction > Science Fiction > Space Opera

And it managed to drag Looking Through Lace with it, which ended up here:

Amazon Best Sellers Rank: #23,443 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#51 in Kindle Store > Kindle eBooks > Fiction > Genre Fiction > Science Fiction > Series

So I would highly recommend taking a look at the numbers in your genre, and if your book fits in a category with less competition, consider changing it. Of course, if you’re already selling hundreds of copies a day, stay where you are. This advice is for the few copies a day crowd, like me. 🙂

* * *

In writing news, I’ve managed to get more done on Island of Glass in two days than I did all last week. Word count 13,700, coming into the home stretch for the first draft of the expanded version. *g* I’ve also been doing some brainstorming for the second novella of the series, tentatively entitled Facets of Glass. With all the promotional work I’ve been doing lately, I’m good with that.

Speaking of promos, don’t forget to check out the Dollar Daze 99c promo and giveaway that I mentioned in my last post!

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12 thoughts on “Changing your book’s categories (and why you should); plus an update”

  1. Thank you, Ruth, for itemizing exactly what worked, why, and how to use these categories for best effect for other indie writers. I printed your post out (used real paper!).I’m also awed by your progress. May your writing continue to go well!

    1. Real paper? May I introduce you to Evernote? 😉 But I agree, this is very good info, and I just changed categories (and keywords) on a rare-selling title of mine. Maybe it’ll help, maybe not, but in my case it’s certainly not going to hurt anything!

  2. Very useful! I’ve been meaning to look at categories for a while but this is straight-forward and crystal clear which will mean I’ll actually get around to it.

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