I *mostly* agree with this, but in my experience, group promos are a lot of work. They can certainly be effective, but they’re not on my “hardly take any time” list.
But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me explain.
Sometimes marketing can seem like a Sisyphean task. There’s always something you could do to promote your work, and there’s never enough hours in the day. Many writers are already hard-pressed with demands from the rest of their lives and have to battle hard to carve out writing time. The pressure to promote squeezes that precious writing time even further.
On top of that, many marketing tasks just seem unpleasant. Writers can often be introverts who don’t like pressing the flesh – either in cyberspace or meatspace – and the very idea of marketing is hive-inducing. I get that, I really do.
But it doesn’t have to be that…
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