In an earlier post in this series, I mentioned that since I’d heard so many horror stories about Google Play randomly cutting prices of indie books, and Amazon subsequently following suit — with serious consequences for the incomes of the writers involved — I decided not to try to sell my books through that venue.
But then I learned (on Kboards of course) that the stories I’d heard, while true, could be avoided with creative pricing. Apparently Google discounts all books in pretty much the same way. But while the percentages hover around a 23% discount, the discounts jump around a bit, and don’t apply to the lowest price points (supposedly). Luckily, the smart folks on the Internet have figured out what you have to do to get your book priced the way you want it. This in turn will keep Amazon happy and they won’t discount your book below the 70% royalty sweet spot of 2.99.
Here is a compilation of some of the suggestions I’ve found around the Internet for how to price your book on Google Play to make it end up the price you want:
Desired price / Price you need to enter on Google Play:
99c / 99c
1.49 / 1.49 (Apparently Google does not discount these)
1.99 / 2.54
2.99 / 3.93
3.99 / 5.18
4.99 / 6.48
5.99 / 7.78
I don’t know if all of these are actually 100% correct; you might need to experiment a bit within the price range to get the results you want.
Becoming a “partner” on Google Play
You cannot publish with Google Play without a Gmail account, so if you don’t have that yet, it’s the first thing you need to do. Once you’ve signed up, you can go here to get started publishing:
The Google Play dashboard is much less intuitive than Amazon, B&N, Draft2Digital and Kobo, the sales sites I have primarily used until now. On the left you have the following options: book catalog, analytics & reports, promotions, payment center, and account settings. Today I will only be going into “book catalog” and “payment center” since that is what you need in order to publish a book. (The “account settings” automatically gets populated with your Google account info and any publisher info you add when you sign in.) You do the actual publishing from “book catalog”:
But although it is farther down in the list, I suggest starting with the item “payment center”: if you don’t, your book will not be published. The fist couple of times I tried to publish Part I of my serialized version of Yseult, I kept getting the error message “PRICE MISSING OR NOT APPLICABLE” which didn’t make a lot of sense to me, since Google allows you to set the price to free. Finally, I googled the error message and found out that Google Play would not allow me to publish until I entered my payment info. So maybe that should be first in line … ?
Anyway, in the payment center, click “Payment Profiles” and enter your bank account info. GP does not allow PayPal, unfortunately. If your bank is in the US, for Sales Territories select “WORLD – US/USD” and under “CURRENCY CONVERSION” TURNED ON.
Once you’ve saved your payment information, you can go to “Book Catalog” and actually publish your book. Click on the “Add book” button. If you already have an ISBN for your book, enter it here, otherwise check the box that you don’t. The “Book details” pane opens, which should be largely self-explanatory. One thing that bears mentioning, however, is that for GP you have to enter you bio for EVERY BOOK. Interesting, huh? The leading search engine in the world can’t find the biographical info for for a single author account …
Once you’ve entered the book details, in the next pane you upload your ebook and cover. The book itself can be either EPUB or PDF. In order to save yourself grief and repeated uploads, if you are uploading an Epub file, I suggest testing it with EPUB Validator first:
The next pane is for pricing. No dropdown menu for the currency, unfortunately, so if you’re in the States, enter USD manually. The box after “for” should be WORLD. For the price, see the list above. 🙂
The “Settings” pane is for metadata. The format is of course “digital” and for the subject, enter keywords that will get your book into the appropriate categories, such as “fantasy” and “historical.” The form then makes suggestions that you can choose from. For most of the other options, you’re fine with the defaults, at least as far as I could determine.
The final pane is for publishing, where you can decide whether to publish only to Google Books or also to Google Play as well. Seems a no-brainer to me to choose both. 🙂
I have only just started publishing with Google Play, so I can’t say yet whether all the work will actually be worth it. But it was fun finding the free book with my smartphone and downloading it. If you have Google Play, please do so as well! There don’t seem to be any Nestvolds other than me in the GP store, so the free book should be pretty easy to find.
Once I’ve been on Google Play longer, have published a few more things, and understand the system better, I will post more.
Other posts in this series: