I’ve talked before about how permafree can be used as a marketing strategy for ebooks. Permafree is indie author shorthand for permanently free. Many sales venues allow you to set the price of your book to free; others do not, most notably Amazon. But it is still possible to make a book free there, either through price-matching, or by writing Amazon directly, listing the other sites where your book is free, and pointing out the promotional advantage of having the book free. As an example, here is the email I sent which finally resulted in Yseult: Two Women going free:
I’ve been trying for some time to get my ebook “Yseult, Part I: Two Women” price-matched using the link “tell us about a lower price,” but until now I’ve had no luck, which is why I am contacting you directly. The ebook is free on Barnes & Noble, iTunes, Google Play and elsewhere. I would be grateful if you could price match it for me on all Amazon sites. I am making Part I free to encourage sales of other books in the series which will be on sale with Amazon. Part 2 is already on Amazon and I intend to launch Part 3 & 4 once Part 1 is free.
Details below. If you need any further information, please let me know. Thank you in advance for your assistance.
Title: Yseult, Part I: Two Women, ASIN: B00NFPE1T8
Free on the following sites (among others):
iTunes store: https://itunes.apple.com/us/book/id917430003
That letter finally did the job. 🙂
Permafree works in a number of ways. With permafree, for example, you can upload the complete book chapter by chapter to Wattpad, potentially gaining new readers — and without worrying about losing money, since the book is free anyway. You can also upload a “preview” file on Goodreads that contains the complete text of your permafree, as I have done.
In my recent experience, permafree is most effective if it ends on a cliffhanger. This goes totally against my own preferences and beliefs, as well as all the reader complaints about serial novels and cliffhangers, but sales figures don’t lie. Yseult: Two Women has resulted in increased sales — including Books II, III and IV, which I didn’t actually intend to sell, hoping readers would add up the price of the individual parts and just go for the complete novel if they were interested enough to keep reading. But last month, my profits from the individual books of Yseult were almost equal to that of the complete book containing all four parts. Go figure.
In previous posts, I’ve listed places to promote a temporary free promo, as well as a 99c sale for ebooks. But since not all sites that will promote a free run will take permafree titles, I decided for my own sake, as well as yours, to compile a list of those sites are open to permafree titles (or that at least do not specifically exclude them).
Ask David: http://askdavid.com/free-ebook-promotion
Frugal Freebies: http://www.frugal-freebies.com/p/submit-freebie.html
eBookLister – Rating of 3.5 or higher with a minimum of 5 reviews. (Note: If you’ve submitted a freebie for the same book before, you get an error message stating that your listing will be corrected.) http://www.ebooklister.net/submit.php
Digital Book Today – Free and paid; books must be at least 100 pages long and have at least 18 reviews with a rating of 4 or higher. No erotica.
FreeBookSy – Free and paid.
Choosy Bookworm – Free and paid. Book must be at least 70 pages long & have at least 8 reviews with a 4+ average.
Indie Book of the Day – http://indiebookoftheday.com/authors/free-on-kindle-listing/
Book Angel – Book must be PG-13! http://bookangel.co.uk/submit-your-book/
SF Signal Free Fiction Tip Line (For science fiction and fantasy) https://docs.google.com/forms/d/1RpB9C2_urRBU6AigCZwFuxuhhjNTt5qKX0Yzlnw09VA/viewform
BKnights on Fiverr – $5.50 (a “fiver” plus processing fee). https://www.fiverr.com/bknights
Sweet Free Books – $7. At least 5 reviews and a 3.5 rating. http://sweetfreebooks.com/advertise/
Booklover’s Heaven – $5. Requires at least 10 reviews and a rating of 4 or higher.
Digital Book Today ($20 for a one month listing. No erotica.) http://digitalbooktoday.com/purchase-ad-perma-free-books-page/
Ereader News Today (ENT. Books must be at least 125 pages. Prices starting at $30, according to genre. No erotica.) http://ereadernewstoday.com/requirements/
BookRaid – Pricing per click, starting at 5c, with a minimum threshold of $2 — so at less than 40 clicks, the listing is free. Maximum charge $10. For fiction, the book must be at least 120 pages long. It cannot have been promoted in the last 8 weeks.
Freebooksy (Prices starting at $40, according to genre.) http://freebooksy.com/for-the-authors/
Book Basset – $7.99 per day. Requires at least 10 reviews with a rating of 3.5 or higher. Will only feature a book once every six months. No erotica or specifically adult content. http://www.bookbasset.com/authors/submissions/guaranteed-freebie/
Books Butterfly (Prices start at $50 per 500 guaranteed downloads) http://www.booksbutterfly.com/order/freebookslots/
One Hundred Free Books – Listings start at $75. http://ohfb.com/author-free-kindle-book-submission.html
I am always on the lookout for more ways of getting the word out about permafree books, so if anyone has any tips, please let me know in the comments. Thanks!