Effectiveness of ads for a 99c promo: Results for Yseult

Last week, I had a 99c sale for Yseult running, for which I took out several paid ads — none of them BookBub. *g* I promised to provide a summary of the results once the promo was over.

Here are the ads I took out and the dates they appeared:

Book Barbarian – Aug. 31 ($8)
Booklovers Heaven – Aug. 31 (Free)
Manybooks.net – Aug. 31 (Free)

Books Butterfly – Sept 2 ($50)

Bargain Booksy – Sept. 4 ($40)

For the week, I spent a total of $98 for advertising. At the beginning of the promotion, Yseult was at #511,349 on Amazon.com. The highest it reached during the week of the promotion was #7,555 on Sept. 3, according to the sales info on Author Central. Here is one of the better results caught as screenshot:

Arthurian fiction bestsellers

It actually made it up to #4 in Arthurian Fiction at one point, but I forgot to take a screenshot. 🙂

Here is how the sales during the week broke down:

Book Barbarian – Aug. 31 ($8)
Booklovers Heaven – Aug. 31 (Free)
Manybooks.net – Aug. 31 (Free)

Between Aug. 31 and Sept. 2, before the Books Butterfly ad came out, I had 38 sales in the US and 2 in the UK. Before the ads came out, there were 2 sales. So I’m sure that most of those sales were a result of the ads, but since they were all on the same day I’m not sure exactly where the sales came from. Nonetheless, excellent ROI, and well worth using again. Perhaps next time on different days, so that I have a better idea which ones work best.

Books Butterfly – Sept 2 ($50)

After the Books Butterfly ad, I had another 47 sales in the US and 4 in the UK. In absolute terms, that means I lost money, but it is also the ad that pushed my visibility up the most and got me into some top ten lists.

Bargain Booksy – Sept. 4 ($40)

After the BargainBooksy ad, I sold another 30 copies of the book in the US and 1 in the UK. For me, in terms of ROI, this was the least effective of the ads I took out.

As I mentioned last week, I deliberately spaced the more expensive paid ads with a day in between so that I’d have a better idea of their effectiveness. When I’ve tested ads before, I’ve tended to do a different ad every day, which makes it more difficult to figure out which ads got me the sales, since there is always spillover.

To my way of thinking, with my limping sales in the past months, this promo was a definite success. Not only did I sell over 130 copies of the book (meaning I recouped the costs of the ads), I also sold several copies of Shadow of Stone, #2 in The Pendragon Chronicles, and paperbacks of Yseult as well — something that hasn’t happened in a long time. 🙂 Even my freebies in the series have a lot more downloads now than they did this time last month.

And now that the book has returned to full price, I’ve made a couple more sales, and seem to have several readers borrowing it, to judge by the pages read in my dashboard.

I promised to compile these results with those of other 99c sales I’ve done, but it’s late now in Central Europe, and I think I’m going to save the summary post for next week.

Anyway, I’m very happy with the results, even if some of them were quite different than expected. But I’m paying for that as well, and will know better what to use next time I schedule a promo for one of my books. 🙂

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8 thoughts on “Effectiveness of ads for a 99c promo: Results for Yseult”

    1. I have a Midlist ad scheduled for October. It will be my first. You need to schedule your promotion around them, since they no longer allow you to pick dates. When they did, I never got a slot, so I’m happy with it. 🙂

  1. I’m one of the people who bought Yseult for 99 cents & downloaded the Gawain & Ragnell for free. I plan to buy Shadow & Stine when U finish Yseult. I loved Looking through Lace so I’m pretty sure I’ll enjoy the writing.
    But I’m confused about Part II & Part III (same cover). Where do they fall in the sequence?

    1. Yseult, A Tale of Love in the Age of King Arthur, is the complete text of the novel, all four books, coming in at about 200,000 words. Yseult I, II, III, and IV are the individual books of the complete story. I tried to make that clear in the description, but it doesn’t seem to be working. I think I need some kind of a “boxed set” graphic for the book that contains all four parts. 😦

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