A couple of days ago, I blogged about the results of my most recent 99c sale — which went better than anything I’ve done since the last time I took out a BookBub ad, oh so long ago. It appears I’m getting a bit savvier about where to advertise.
So how do you go about deciding if a place is worth it for you to plop down the hard earned money you’ve made elsewhere in the hopes of someday making enough from writing to quit your day job? Well, I’m glad you asked that run-on question, because I’m going to tell you. The first thing I usually do is go to Kboards.com and search for the ad site I’m considering using to see if there has already been a discussion about it. Then I google the name of the site with something like “advertising” and “results” and other such search terms, to see if I can find out if other writers have been satisfied with the service. Sometimes (probably not often enough), I’ve checked the rankings on Alexa to see if the site really does get the kind of traffic it claims.
You can get into a rut with advertising, if you keep using the same sites over and over that have been successful for you before. It makes sense to hit different sites with (hopefully) different subscribers and readers who may not have seen your book before. So I found a couple of lists with sites I was unfamiliar with — adding up to so many that I knew any time I tried to figure out which to try, I would be end up feeling swamped and wouldn’t bother after all.
So I decided to sacrifice a couple of hours and weed out the lists a bit using Alexa. And since I’d gone ahead and done all that work anyway, I figured I might as well share it with my blog readers.
This ranking is by no means a guarantee of the effectiveness of any given ad site. Many sites are only for authors, with the ads appearing on Facebook and Twitter and other social media sites. Many sites these days inform their readers of deals through email, and aside from ad pages for authors, the site is little more than a sign-up for the email list.
Also, some sites only cater to select genres. I was very pleased with the results of my ad with Book Barbarian, for example, which is not exactly stellar in this ranking. But they only promote sff, so they are targeting precisely the readers I want to reach. And at a price tag of only $8, I suspect they are one of the better deals for writers in my genre. I fully intend to use their services again — with a different book next time. 🙂
But the thing is, an outrageously low ranking probably indicates that you are not going to see much of a result from a listing with that site. The worst ranking I encountered was 15,000,000 — and it didn’t even offer free ads. I did not include that site on my list. This irregular blog comes in at a little over 600,000, after all, to give you some comparison. (Which I only learned while writing this post. *g*) And I assure you, none of you wants to give me money to plug your book, although I would be happy to take it …
Price is another thing to take into consideration when weighing whether to advertise with any of the sites listed here. Not surprisingly, BookBub has the highest Alexa ranking. But the prices they charge are also far more than many indie authors can afford.
Since I compiled this list for my own use, when not otherwise noted, the ranking is for US traffic, which is where about 95% of my sales come from, making it most important to me. By the same token, I didn’t even check romance sites, since I do not write romance, at least not yet. I also did not bother to include any sites above a ranking of 500,000 if they don’t provide a free advertising option. I make no apologies for that, and no claim in the first place that this list is anywhere near complete. It was intended for my personal use, and I just happen to be sharing it with you. 🙂 Finally, I want to emphasize once more that this ranking alone does not indicate how effective an ad placed with one of these sites will be, given how many different factors play a role. It can only be one of several data points influencing the decision where to take out an ad. AND it is only current at the time of this writing (Sept. 10, 2015). Alexa rankings may be completely different a month from now.
The sites not already listed on my other promo pages (here, here, and here) I got either at http://www.selfpublishingreview.com/2015/02/35-alternatives-to-bookbub/ or http://www.readersintheknow.com/list-of-book-promotion-sites. You can use those to compile you own rankings for advertising purposes. 🙂
Now on to Ruth Nestvold’s personal Alexa ranking list of ebook advertising sites:
2,176 US; 8,393 global
http://digitalbookspot.com/ (bknights on Fiverr)
130,042 global; 7,738 Germany
161,376; NZ 2,827
161,996 global; United Kingdom 24,180 (also ranks in India and the US)
206,871 global; 975 New Zealand; also India
300,000+ global; 3,000 Phillipines
618,531; global 401,223
Hope you all find the list useful. 🙂