Final ad testing experiment: 99c sale of Shadow of Stone

Shadow of Stone

I’ve been sick with a major head cold recently, which is one of the main reasons why I haven’t posted to this blog in over a week. I’m feeling a bit better today, which coincides with the first day of final round of testing ads for 99c sales of ebooks, this time for Shadow of Stone, Book II of The Pendragon Chronicles. Here’s the lineup for the next week:

Oct. 15 – None
Oct. 16 – BookGoodies ($5)
Oct. 17 – The Midlist (free)
Oct. 18 – ContentMo ($1.99)
Oct. 19 –
Oct. 20 – Book Barbarian ($8)
Oct. 21 – BettyBookFreak ($8)

Applied for free ads: Ebooklister, Read Freely, Read Cheaply, Reading Deals. I have not heard back from any of these however, so I don’t know if the book will get picked up by any of them.

I also have the results for the ads I ran for the Chameleon in a Mirror sale from Oct. 4-10 (total spent: $48)

Oct. 4 – Nothing – 1 sale
Oct. 5 – Ereader News Today ($20) – 27 sales (28 total)
Oct. 6 – Book Goodies ($5) – 11 sales (39 total) + 1 UK
EbookStage (free)
Oct. 7 – Posted to long list of FB pages (free) – 4 sales (43 total)
Oct. 8 – Choosy Bookworm ($18) – 6 sales (49 total)
Oct. 9 – Sweetfreebooks ($5) – 6 sales (55 total)
Booklover’s Heaven (free)
Awesomegang (free) – Apparently didn’t post after all
Oct. 10 – More FB pages (free) – 8 sales (63 total) + 1 UK

I broke even on the cost of the ads, and have since had a few sales and several thousand pages read. These ads were much less effective than those for Yseult last month. On the other hand, for that campaign, I spent almost $100, and it gave the book the boost it needed to get high in several top 100 lists — the visibility necessary to create a long tail for a sale.

When the sale on Shadow of Stone is over, I will put together a summary post of all my results, as well as some of the conclusions I’ve come to. Ads for ebooks are getting more and more expensive, while their effectiveness is dropping. To my way of thinking, the best way to combat that trend is to share our knowledge, so that writers won’t be tempted to put as much money in advertising that doesn’t work.

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2 thoughts on “Final ad testing experiment: 99c sale of Shadow of Stone”

  1. Ruth! You are dead on about promoters raising their prices. I have been priced out of several of my fav promoters…because fees charged do not produce a return on investment–nor do we see enough downloads to give our books decent slots in Amazon stats–which is key for afterburner sales and borrows.

    Good luck with your promotions.
    Jackie Weger

    1. Thanks, Jackie. And yes, it is all too true. One of my favorites so far, Book Barbarian, has raised its prices from $8 to $25 (after I booked my last ad). Not sure it will be worth it at that price.

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