Book + Hook = Sales (Marketing Recipe for Authors)

Some very good ideas here.

chrismcmullen

Book Hook

BOOK MARKETING TIPS

Is your book full of hooks?

If you don’t understand the question, don’t worry. I’ll explain it shortly.

After I ask a different question.

Why did you read this article?

I realize that you haven’t committed yet. At any moment, you could walk away.

And so could customers when they check out your book. Remember that.

The hooks make the difference:

  • Did the title or image with this post grab your attention?
  • Did it make a promise, like more book sales?
  • Obviously, the beginning held your interest long enough for you to reach here.

YOUR BOOK NEEDS HOOKS

What is a hook?

A hook is something that catches your potential reader’s attention, arouses a reader’s curiosity, or engages your reader’s interest, for example. Anything that encourages potential customers to read your book effectively serves as a hook.

Your book should have several hooks:

  • Your title can actually…

View original post 1,291 more words

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