Results of BookBub ad in the UK for Chameleon in a Mirror

Last year, 2015, I sold an average of 8 books a month in the UK. As many of you know who read this blog, I had a UK only BookBub ad for my literary time travel, Chameleon in a Mirror, earlier this month. Right now I have 124 sales and 6205 pages read across all titles in the UK. Last month, it was 4 sales and 1235 pages read, total.

Here are the best UK rankings I saw during the sale for CIAM:

Amazon Bestsellers Rank: #781 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#1 in Kindle Store > Books > Literature & Fiction > Historical Fiction > Fantasy
#3 in Books > Fiction > Fantasy > Historical
#8 in Kindle Store > Books > Science Fiction & Fantasy > Fantasy > Historical

Chameleon in a Mirror #1

The ad cost $100. Income in the UK since the ad went live has been 75 pounds, plus 4100 pages of CIAM read. All together, that comes to about $130 in UK income for Chameleon since the BookBub ad, dependent on exchange rate and what the payout for pages read will end up being this month. CIAM sold nothing in the UK the previous month (December 2015), so it’s safe to say that most of that income is a result of the BookBub ad.

Added benefit: my other books are selling a bit more there as well.

During the sale, CIAM sold 95 copies in the UK, 2 of those before the BookBub ad went live. Now, a week later, sales are up to 115. Here’s the ranking of the book in the UK today:

Amazon Bestsellers Rank: #13,305 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#17 in Kindle Store > Books > Literature & Fiction > Historical Fiction > Fantasy
#28 in Books > Fiction > Fantasy > Historical
#62 in Kindle Store > Books > Science Fiction & Fantasy > Fantasy > Historical

Since the BookBub ad, CIAM has consistently been selling a couple of copies a day, and is still in several top #100 lists. At the end of the sale, I started a Facebook ad targeting UK readers with a whopping budget of $1 a day, and since I don’t have an Amazon Affiliates account for co.uk, which would help me track where sales are coming from, I can’t say whether the regular sales are a result of the BookBub ad, or the dollar a day Facebook ad I started after the promo. So I can’t attribute all of those sales and pages read to BookBub. But it certainly got the ball rolling, and I’m trying to keep the book from disappearing into obscurity too quickly with the Facebook ad.

To summarize: I would definitely take another UK only ad with BookBub if that was all they wanted to offer me. The increase in visibility is amazing, and despite the cost, I have made something of a profit and continue to do so. That’s a win in my book. 🙂

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6 thoughts on “Results of BookBub ad in the UK for Chameleon in a Mirror”

  1. And FOR your book, too! =D Congratulations, Ruth, and thanks for sharing. You’re making the way a little smoother and less befuddling for those of us who follow behind you.

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