The 99c promo that is currently running for Looking Through Lace confirms my growing conviction of how important striking covers are for sales. With an advertising investment of less than $60, I have already sold 110 copies of the novella, with a day still to go in the promo. Since investing in the new covers for LTL, Beyond the Waters of the World, and the boxed set of both novellas in December 2015, I’ve already earned back the cost (minus advertising *g*). But the way sales and borrows are going, I should be in the clear on the cost of the new covers soon.
With the new cover of Chameleon in a Mirror, I have also seen a dramatic increase in results on promos.
Given the results of my recent promos with these new covers, I can hardly emphasize enough how important I think it is to have a cover that will entice the reader to click.
Go ye forth and get a new cover. 🙂