David Gaughran is back, with an interesting case study on also-boughts.
I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the dangers of Also Bought pollution.
Also Boughts are probably the most important aspect of the entire Amazon recommendation ecostructure. And also the least understood.
They are much more than a little strip under your book’s description – they power a huge chunk of the recommendations that Amazon serves to readers.
The Also Boughts are what tells Amazon that the readers of my non-fiction also like reading Susan Kaye Quinn, Sean Platt and Johnny Truant. Amazon uses this data to decide who to recommend books to – because Amazon is always seeking to show readers the books they are most likely to purchase.
For this reason, it’s important to monitor your…
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