BookBub CPM Ads and Wide Distribution

Great info here! I may have to finally dip my toes in the water with BookBub CPM ads.

David Gaughran

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books.

After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build a little campaign around it, particularly looking at sales internationally, and off-Amazon. When you are in KU, it makes sense to concentrate sales. As detailed in this post from August, visibility turns into borrows and the best place to do that is in the US Kindle Store, where you can be more aggressive with ads and bids and have some…

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