Tag Archives: 99c sale

Over 100 Science Fiction and Fantasy books for only 99c each!

99c books in July

It’s that time of the month again — when we roll out another big Science Fiction and Fantasy ebook sale!. 🙂 July 2-3 you can get over 100 Science Fiction and Fantasy books, organized according to store and sub-genre, all for only 99c each.

My contribution this month is the collection of previously published short stories that I wrote with Jay Lake, who we lost two years ago last month, Almost All the Way Home From the Stars.

Almost all the way home from the stars

Enjoy! I hope you find something you like. 🙂

HUGE 99c SFF eBook Sale – over 150 books! May 7-8

May SFF promo

The monthly Science Fiction and Fantasy group promo is here again, and this weekend, May 7-8, we have an amazing lineup of over 150 ebooks for only 99c each! It officially starts tomorrow, but many of the books are already on sale.

My contribution this month is the box set of Looking Through Lace and Beyond the Waters of the World.

Looking Through Lace Box Set

I really think you should take a look — not that I want to ruin your weekend … *evil grin *

Kindle Unlimited/Free on Kobo SFF promotion, March 5-6

It’s that time of the month again, the next Science Fiction and Fantasy Book Promotion!

March SFF promo

This promotion has two parts. The first section features a selection of books that are available through the Kindle Unlimited program — but for the duration of this promo, most of them are also on sale for 99c. 🙂 My contribution this month is Chameleon in a Mirror.

The second half of the promo is for first in series free books on Kobo. There you can get my story “The Leaving Sweater,” the first in my series “Tales From Far Beyond North.”

Enjoy!

Giant 99c SFF Box Set Sale, Feb. 6-7!

SFF 99c box set sale

For only two days, chose from over 40 boxed sets at a special sale price of only 99c! Science fiction, dystopian, fantasy, and SFF romance, there’s something for everyone who like speculative fiction here. 😉

My own contribution is Yseult, Books 1-4, on sale for 99c through tomorrow, Feb. 7.

Enjoy!

Ground Hog Day Science Fiction Romance Sale! Feb. 2-4

Science fiction romance sale

Big science fiction romance sale going on over ScifiRomance, and the Looking Through Lace Boxed Set is one of the books included! You have to act fast — the 99c price tag for both books is only through Feb. 4.

But be forewarned regarding the link to the sales page above: lots of six packs on display. *g*

Another one bites the dust: The Midlist

Last week, I posted about the results of my most recent 99c sales. Among the sites I listed as worth planning a promo around was “The Midlist.”

Well, not anymore. They have been so successful collecting addresses from readers, they have sold their list to Bookperk, an email subscription service exclusively for HarperCollins authors. Here’s the text of the email I got just a day after that blog post:

Dear Midlist Authors,

Thank you for helping us to grow a thriving community of readers on The Midlist. We know the hard work that goes into creating a story that connects with your audience, and we’re excited to continue investing in your success.

For a little over a year, we’ve built a mailing list of avid readers on The Midlist. At the same time, we have also partnered with the daily reader email Bookperk to help them build up their reader community. Our two reader communities have a lot in common, and we’ve now agreed to extend our partnership by merging The Midlist into Bookperk.

So, what does this mean for you as The Midlist author? It means we can focus 100% on developing our flagship product, instaFreebie, the best audience development tool in the industry. We believe the future of publishing is in the author brand, and the best way to build audience for authors is to share content.

Additionally, as a big thank you to our authors, you will receive three months use on the instaFreebie product, free of charge, when they sign up to a new premium account. We’ll be sending The Midlist authors a redemption code in a follow-up email very soon.

We’re grateful for the chance to support you as an author every day. Please feel free to reach out directly to me with any questions or feedback at Jason@instafreebie.com. I’ll individually respond to every email.

Sincerely,
Jason Freeman
CEO

And what is instaFreebie, you might ask yourself? Why it is a special promotional opportunity where you can spend $20 a month to give your books away! Doesn’t that sound just grand? You can read all about it here.

Another one bites the dust
Of course, this doesn’t have anything to do with A Song of Ice and Fire, but I just love this too much. 🙂

Needless to say, I will be purging “The Midlist” from my various blog posts about where to promote your books. I can give my books away for free quite well myself, thank you. And when it comes right down to it, with the exception of my permafree books, I’ve been trying to move away from free as a promotional gimmick. I don’t intend to offer any of my complete novels free again unless I get another BookBub ad.

So, who else feels like Atlas pushing that boulder uphill when trying to get the word out about their books? Sigh.

Summary of ad results for 99c sales

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When I did my 99c Countdown Deal of Yseult two months ago, I promised to do a summary post after this round of promos was over. Last week, the third week-long promo ended, and now I have put together my results to share with you, along with some conclusions about running a 99c sale. I did not apply for a Bookbub ad for any of these promos, since part of my motivation in testing ad sites like this is to find alternatives to Bookbub. I have had Bookbub ads before, and I know that they are effective, but they are very difficult to get, not to mention very expensive.

Without further ado, here are the numbers for the three promos I did in the last two months:

Yseult

Yseult, Aug. 30 – Sept. 4 (total spent: $98)

Aug. 30 – Nothing – 2 sales
Aug. 31 – Book Barbarian ($8) – 27 sales (29 total)
Booklovers Heaven (Free)
Manybooks.net – (Free)
Sept 1 – Blog and Facebook – 11 (40 total)
Sept 2 – Books Butterfly ($50) – 45 US + 6 UK (85 total) + 6 UK
Sept 3 – Nothing – 1 (86 total) + 6 UK
Sept. 4 – Bargain Booksy ($40)- 30 US + 1 UK (116 total) + 7 UK

Summary: I did not quite break even on the ads, but Yseult stayed in a couple of top 100 lists for the rest of the month and continued selling. But the big advantage of the increased visibility was in pages read: over 11,000 for the month of September. In August, when I didn’t do any ads, it was 2500.

Chameleon in a Mirror

Chameleon in a Mirror, Oct 4-10 (total spent: $48)

Oct. 4 – Nothing – 1 sale
Oct. 5 – Ereader News Today ($20) – 27 sales (28 total)
Oct. 6 – Book Goodies ($5) – 11 sales (39 total) + 1 UK
EbookStage (free)
Oct. 7 – Posted to long list of FB pages (free) – 4 sales (43 total)
Oct. 8 – Choosy Bookworm ($18) – 6 sales (49 total)
Oct. 9 – Sweetfreebooks ($5) – 6 sales (55 total)
Booklover’s Heaven (free)
Oct. 10 – More FB pages (free) – 8 sales (63 total) + 1 UK

Summary: I got closer to breaking even on this Countdown Deal, ending up only $3 shy of earning out. But I have subsequently had only a handful of sales and 3500 pages read. CIAM dropped out of its top 100 lists much quicker. Part of the problem may also be, however, that I need to get it into a couple more niche categories somehow.

Shadow of Stone

Shadow of Stone, Oct 15-22 (total spent: $22.99)

Oct. 15 – None – 1 sale
Oct. 16 – BookGoodies ($5) – 2 sales (3 total) + 2 UK
BookHippoUK (free)
Oct. 17 – The Midlist (free) – 42 sales (45 total + 3 UK)
Oct. 18 – ContentMo ($1.99) – 11 sales (56 total + 3 UK)
Reading Deals (free)
Oct. 19 – Facebook sites, etc. – 5 sales (61 total + 3 UK)
Oct. 20 – Book Barbarian ($8) – 17 sales (78 total + 3 UK)
Oct. 21 – BettyBookFreak ($8) – 2 sales (80 total + 3 UK)

The ROI on this sale was pretty fantastic, mostly because SoS managed to get approved for a free Midlist ad. I scheduled the promo accordingly and booked the other ads around The Midlist listing. Still early days yet, though, to say what the long term effect will be, although it already seems to be dropping in rank faster than Yseult did after its promo.

Here are some other ad results for 99c sales I’ve had in previous months, with the disclaimer that the oldest are from last December and could be quite different now:

Shadow of Stone:
12/16/14 – Fussy Librarian ($14) – 8 sales
12/17/14 – BKnights ($5.50) – 4 sales

Chameleon in a Mirror:
2/24/15 – BKnights ($10.50) – 8 sales
6/2/15 – ManyBooks ($20.00) – 28 sales

Island of Glass

Island of Glass:
6/30/15 – Robin Reads ($10) – 13 sales

As you can see from this list, most advertising sites don’t earn out. On the other hand, getting your book to a high enough ranking that it will stay in a couple of top 100 lists for a while is worth paying more for your ads than you earn. Nonetheless, several of these sites were very disappointing to me in terms of ROI, and I do not intend to use them again unless I start hearing rave reports on places like Kboards. The biggest disappoints for me were Choosy Bookworm and BettyBookFreak, which I had both heard good things about. Perhaps those sites are better for mysteries or romances than they are for fantasy, but I for one won’t be going back for a while.

Another thing to take into consideration is that as soon as they start getting a better reputation, may advertising sites raise their prices so much that they no longer become a good deal. I was quite pleased with the results of my Book Barbarian ads — at $8. But they have since raised their prices to $25. 17 sales for $8 looks very different than 17 sales for $25.

Sites I will definitely be using again (unless they raise their prices too much) are The Midlist,* ManyBooks, ENT, ContentMo, BooksButterfly and Robin Reads. I would also like to try and get a slot with Ereader IQ and Pixel of Ink eventually, to see how well they do. POI used to be what BookBub is now, and while it is no longer the star for promotion, I’ve been hearing good things about it.

Finally, I would like to point out that if you can scratch the money together, it’s much more worthwhile to throw as many effective ads as possible at a promo. Given the results of the above Countdown Deals, I’m suspecting you need a bump of at least 100 sales to create any kind of lasting effect in terms of visibility for your book.

In conclusion, I highly recommend checking out Nicholas Rossi’s list here — and participating in his survey when you do paid advertising. We indie authors have no other recourse than information when trying to make it in this incredibly competitive business. If we share our results, we’re in a much better position to judge which sites might be useful, and which will just be a money sink.

Good luck!

* The Midlist has sold their mailing list to HarperCollins and is no longer promoting indies. You can read more about it here.

Related posts:

Where to promote a 99c eBook sale

Alexa rankings for eBook ad sites

Final ad testing experiment: 99c sale of Shadow of Stone

Shadow of Stone

I’ve been sick with a major head cold recently, which is one of the main reasons why I haven’t posted to this blog in over a week. I’m feeling a bit better today, which coincides with the first day of final round of testing ads for 99c sales of ebooks, this time for Shadow of Stone, Book II of The Pendragon Chronicles. Here’s the lineup for the next week:

Oct. 15 – None
Oct. 16 – BookGoodies ($5)
Oct. 17 – The Midlist (free)
Oct. 18 – ContentMo ($1.99)
Oct. 19 –
Oct. 20 – Book Barbarian ($8)
Oct. 21 – BettyBookFreak ($8)

Applied for free ads: Ebooklister, Read Freely, Read Cheaply, Reading Deals. I have not heard back from any of these however, so I don’t know if the book will get picked up by any of them.

I also have the results for the ads I ran for the Chameleon in a Mirror sale from Oct. 4-10 (total spent: $48)

Oct. 4 – Nothing – 1 sale
Oct. 5 – Ereader News Today ($20) – 27 sales (28 total)
Oct. 6 – Book Goodies ($5) – 11 sales (39 total) + 1 UK
EbookStage (free)
Oct. 7 – Posted to long list of FB pages (free) – 4 sales (43 total)
Oct. 8 – Choosy Bookworm ($18) – 6 sales (49 total)
Oct. 9 – Sweetfreebooks ($5) – 6 sales (55 total)
Booklover’s Heaven (free)
Awesomegang (free) – Apparently didn’t post after all
Oct. 10 – More FB pages (free) – 8 sales (63 total) + 1 UK

I broke even on the cost of the ads, and have since had a few sales and several thousand pages read. These ads were much less effective than those for Yseult last month. On the other hand, for that campaign, I spent almost $100, and it gave the book the boost it needed to get high in several top 100 lists — the visibility necessary to create a long tail for a sale.

When the sale on Shadow of Stone is over, I will put together a summary post of all my results, as well as some of the conclusions I’ve come to. Ads for ebooks are getting more and more expensive, while their effectiveness is dropping. To my way of thinking, the best way to combat that trend is to share our knowledge, so that writers won’t be tempted to put as much money in advertising that doesn’t work.

Testing more ad sites: 99c sale of Chameleon in a Mirror

Chameleon in a Mirror

I have another 99c Countdown Deal on one of my books going this week, this time for my time travel, Chameleon in a Mirror. BTW, it also got a very nice review recently at The Reading Head. 🙂 Anyway, here’s the lineup for the ads:

Oct. 5 – Ereader News Today ($20) – 26 sales so far
Oct. 6 – Book Goodies ($5)
EbookStage? (free) – I have a question mark on this one because they wanted me to post a Tweet which Twitter rejected as spam. As a result, I’m not sure if they will actually promote the book or not.
Oct. 9 – Booklover’s Heaven (free)
Sweetfreebooks ($5)
Awesomegang (free)

I booked the following ad as well, but I don’t know when they will run it:
Choosy Bookworm ($18)

Total spent: $48

I applied to quite a few other free sites but didn’t hear back, so I’m assuming that the book won’t be carried there. I’m curious to see how this one compares to my recent Yseult promo, on which I spent about twice as much in advertising.

Before the promo, CIAM was at #553,601 on Amazon. This morning it was #9,970 overall, and #66 in historical fantasy. 🙂

I have another Countdown Deal of Shadow of Stone scheduled for later this month and will be testing a couple more ad sites then. As a result, I’ve decided to wait on the summary post of advertising options for 99c sales until after the Shadow of Stone promo, when I’ll have quite a bit more info.

Wish me luck! 🙂