Tag Archives: aggregators

Pronoun Redux

I recently posted about a certain amount of frustration involved in publishing to two new distributors, Streetlib and Pronoun. Well, it looks like I’m going to have to give Pronoun another chance. They have announced a number of changes, including better royalties (70% for everything up to $9.99), and more flexibility as to where you publish your book. Whereas you used to be required to publish your book on all the retailers Pronoun supports, you can now choose which ones to publish to. The only requirement is that your book be on Amazon, whether through them or directly is up to you.

I will definitely be giving it another shot in the next couple of days.

More here:

https://janefriedman.com/pronoun-distribution/

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Using Vellum for formatting e-books

Ever since I started going indie and publishing books on my own rather than through a traditional publisher, I have been using Scrivener to create the epub and mobi files required by most retailers. Okay, not ever since — my very first experimental attempts were uploading Word docs to Amazon and Smashwords, and they were resounding failures. But once Scrivener added epub export to its many wonderful writing tools, that is what I have been using as my default e-book formatting program.

I have a new program for that now: Vellum.

Vellum is beautiful — and expensive. And it only works on a Mac. I am a PC user — pedestrian, mundane, and mostly immune to the Apple Cult. My smartphone is a Samsung. Hardware is not a status symbol for me. Yes, Apple makes pretty hardware, but it is outrageously expensive and somehow lives almost on reputation alone, which I find mildly baffling.

But — I broke down and bought my first MacBook back in the day when Scrivener was only available on the Mac. I have been a devoted Scrivener user ever since — and was incredibly relieved when Literature and Latte finally brought out a version of Scrivener for Windows. Oh joy, I would never have to use a Mac again!

Fast forward almost a decade — and me drooling over the beautiful e-books of some of my colleagues created using Vellum. So I finally broke down again and bought a refurbished sleek and shiny little MacBook Air on sale. And it really is amazingly lovely, I have to admit — even though I’m not a Mac fan. 🙂 I would much rather carry it around than some designer handbag. If only it acted a little more like a PC …

I haven’t used Vellum a lot yet, but it seems to be fairly straightforward, with a minimal learning curve (except for the fact that it is on a Mac). Not only does it create very professional looking e-books, it will generate different e-books for a number of stores simultaneously (iBooks, Kindle, Kobo, Nook, Google Play), so you don’t have to do that yourself. And if you use an aggregator like Draft2Digital or Smashwords, it also has a “generic” epub option. It does involve some setting up for the various retailers, but once that is taken care of, you can compile the e-books for all the stores where you sell your books at once.

There are several styles to choose from, designed to suit different genres.

Once you have chosen a style, the final formatting recognizes simple scene breaks like *** and transforms them into into the ornamental break associated with your choice.

Vellum is free to download. You don’t have to pay until you generate your first book. You can either pay $29.99 per title, $99.99 for ten titles, or get an unlimited license for $199.99.

I have only uploaded one book formatted with it so far, and I had some problems with the file for Kobo, so I am definitely not the expert. I intend to switch over anyway, though, gradually replacing the files for all the books I have already published. Unfortunately, Amazon doesn’t seem to update the look inside feature with the newer, prettier e-book format, so one of the advantages I had hoped for is gone. But at least in future, my newly published ebooks will look more professional. And if they ever add a print function, as they claim to be thinking about, that would be a huge time-saver. (You can read about how I format for Print on Demand here.)

If you found this blog post helpful, perhaps you would be interested in the book, Starting Out as an Indie Author! You can learn more here.

If you’re interested in learning more about Vellum, here are some links to folks who are savvier regarding the program than I am (and have images to share *g*):

Review: Vellum, the ebook generator for Mac with added prettiness

http://www.thecreativepenn.com/2016/10/20/vellum/

http://www.macworld.com/article/2084960/vellum-review-app-offers-a-sleeker-way-to-build-ebooks.html

https://help.vellum.pub/tutorial/

Starting out as an indie author: Smashwords, Draft2Digital, and Xinxii (Using distributors, part 2)

Starting out as an indie author

In my last post for beginning indie authors, I went into the reasons you might choose to publish your books through an aggregator who distributes them to various sales channels for you. In this post, I will take a look at three such sites in more detail, Smashwords, Draft2Digital and Xinxii.

Smashwords

When I first started experimenting with ebooks, the main options for marketing fiction were Smashwords and Amazon. Since I was a bit intimidated by all the programs needed to create an ePub file, and Smashwords had the added advantage of a very long and detailed manual on how to create a doc file that would pass the checks of their “Meatgrinder” (Smashwords term, not mine), I began my foray into indie publishing there with my previously published novella “Looking Through Lace.”

While as whole epublishing has gotten much easier since 2011, in my experience, the same cannot really be said for Smashwords. Smashwords nominally accepts ePub files, but since they are not eligible for Extended Distribution (everything outside of the Smashwords store itself), if you want to use Smashwords for distribution to multiple retailers, you have to format your manuscript as a DOC or DOCX file according to the Smashwords guidelines.

And those guidelines are over 100 pages long. So you can imagine that it takes a while to get a manuscript prepared for Smashwords, especially if you haven’t done it before.

Once I finally got my first attempt at an ebook approved for Expanded Distriubution through Smashwords (after a couple of tries), I used that file to create a template for future uploads. But even despite the template, I have often had to upload a file more than once. The Meatgrinder appears to be very sensitive.

Some details regarding my experience with Smashwords: The “Smashwords Style Guide” suggests copying and pasting the entire text of your document into Wordpad in order to strip the Word document of unnecessary coding. I find this much too time consuming, because it also takes out all italics (among other things), which then must be manually put back into the document. I have the advantage that I still do a lot of my writing in that old dinosaur Word Perfect, which doesn’t add as much junk formatting code. So in order to get a clean copy of the text without losing the formatting I still want, I convert my Word Perfect document to html and open the html file in a text editor. Using search and replace, I get rid of all the unnecessary formatting commands. Here I also change underlining to italics and replace the scene break I usually use (#) with the one preferred by Smashwords (* * *). Once the html file is cleaned up, I open it in my word processor, copy the text, and paste it into my template.

Royalty structure – From the Smashwords FAQs (http://www.smashwords.com/about/supportfaq): “For most retail distribution partners, Smashwords pays the author/publisher 60% of the suggested list price you set for your book. These rates vary by retailer for sales outside the US. Apple, Barnes & Noble and Diesel are 60% of retail price, though for Apple’s UK, France, Germany and Australian bookstores, Apple deducts a Value Added Tax (VAT) from your sales price, so your actual earnings share = 60% of (Retail price – VAT). Kobo is also 60% for books priced between $.99 and $12.99 for US and Canadian dollar-denominated sales. Sales in other currencies at Kobo are at 38% list. For the Baker & Taylor Axis360 library platform, libraries purchase a single copy at list price, for which the author/publisher earns 45% of list, and then the library is allowed to lend the book multiple times, but only allows one checkout at a time (patrons who want to check out a book that’s already checked out have option to purchase the book).” Books sold directly through Smashwords earn the author about 80% of the list price.

Channels distributed to – Barnes & Noble, Kobo, Amazon (limited distribution), Apple, Page Foundry, Baker & Taylor Blio, txtr, Library Direct, Baker-Taylor Axis360, OverDrive, Flipkart, Oyster, Scribd

Pros – The largest number of sales channels; the potential for sales through the Smashwords store itself; coupons for promotional purposes; easy to opt out of individual sales channels

Cons – Very stubborn Meatgrinder

Draft2Digital

D2D is a newer site for distributing ebooks to multiple retailers, and they don’t support as many channels as Smashwords. In my experience, however, they are much easier to use. In addition to DOC and DOCX files, they also accept EPUB files, which they will distribute directly to their retailers, as long as the file passes their ePub check. You can minimize the chance of your EPUB file being rejected by running it through EpubCheck yourself.

Since I always start with a correctly formatted EPUB for the sales channels I upload to directly, being able to also upload EPUB to D2D is a huge timesaver for me.

Another advantage of D2D is that they also distribute to CreateSpace for POD paperback books. Since formatting paperback is one of the more demanding chores of the indie writer (for me at least), this could be another helpful shortcut. I have only used the service through Draft2Digital once, however, for a collection of stories I wrote with Jay Lake, Almost All the Way Home From the Stars, because I wanted the royalties all in one place for me to make it easier to send Jay (and now his heirs) their share of the profits.

In order to generate the PDF for CreateSpace, D2D requires a DOC or DOCX file with a linked Table of Contents. I talk more about my experience creating a paperback through Draft2Digital here. Once I approved the PDF generated by D2D, I had to make the wraparound cover for the paperback, like so:

A disadvantage of publishing to CreateSpace through D2D is that you do not get a discount for author copies. You are not the publisher of the book, Draft2Digital is. So if being able to order discounted books directly from CreateSpace is important to you, you will have to create the PDF and upload to CreateSpace yourself.

Royalty structure – 60% of the book’s list price. From the D2D web site: “We only make money when you do. Our fee at most sales channels is approximately 10% of the retail price (it’s technically 15% of the net royalties). Everything else is up to you. You choose the book’s list price, you choose which sales channels you want to distribute through, and we’ll make it happen.”

Channels distributed to – iBooks, Barnes & Noble, Kobo, Page Foundry, Scribd and CreateSpace. According to the web site, they are currently pursuing distribution agreements with Overdrive, Flipkart, Ingram, Omnilit, Tolino and Google Play.

Pros – Very easy uploads, no extra formatting needed, except for CreateSpace; the option to self-publish in paperback through CreateSpace

Cons – Not as many sales channels

Xinxii

Xinxii is primarily of interest to authors who want to get into European bookstores. Based in Berlin, Xinxii distributes to a number of important ebook retailers in Germany, Switzerland, Austria, and Spain, as well as offering distribution through Amazon and B&N. Since the level of English reading skills in Germany is quite high, there is definitely potential for sales of ebooks in English, as an excerpt from my Xinxii dashboard shows:

xinxii

As the screen shot also shows, however, authors do not make as high a percentage on their works through Xinxii as through other aggregators. On the other hand, they distribute to international markets difficult to reach any other way.

I found publishing to Xinxii quite easy. They accept EPUB format, as well as quite a few others; according to their web site “a Word document, a PowerPoint presentation, an Excel spreadsheet, an audiobook or a document created in PDF or ePUB.”

Royalty structure – Approximately 40% of the list price of your book. From the Xinxii site: “Please check the information page in the “My XinXii > Manage Uploads”-section for the specific royalties on sales transacted via XinXii distribution partners. Generally, we pass on up to 85% of the amount, that we receive from them, to the author.” Or, as Patricia clarified in the comments below, “You keep up to 85% of net revenue through our retail partners (= 50% of net price) and 70% of net price for sales through XinXii.” It appears that 50% of the net price is a little over 40% of the list price.

Channels distributed to – Amazon, Barnes & Noble, Casa del Libro, iBookstore, Kobo / Fnac, o2, Sony Mobile, T-Mobile, Vodafone, Weltbild, Hugendubel, Thalia, buch.de, buecher.de, donauland.at, otto-media.de, derclub.de, Flipkart, e-Sentral

Pros – Distributes to European and other markets hard to get into; accept a wide range of file formats

Cons – Low royalty rate compared to other platforms

Next week in this series I’ll talk a little about the costs of ebook publishing. If anyone wants to contribute something in the comments about their own experience with the kinds of investments they’ve had to make before being able to self-publish, I’d be happy to quote you and link to your site. 🙂

Starting out as an indie author: Using distributors for getting into online bookstores

Starting out as an indie author: Using distributors

Aggregators and sales channels

In my last blog post for beginning indie writers, I wrote about various ways to format your manuscript for ebook publishing and some of the more important sales channels where you might want to upload your books.

The sales channels I mentioned there, however, are only a few of the very many online bookstores that have started cropping up in the last few years, such as OverDrive, Flipkart, Oyster, Scribd, Baker & Taylor, Page Foundry and more. Not to mention the genre specific eBook stores like All Romance.

The thing is, for every channel where you sell your books directly, you have to register, format your book(s) according to the store guidelines, and upload the file, cover, description, and whatever other information the site requires. That can be a lot of work for one measly sale a year. (I personally have never sold anything in most of the stores mentioned above.)

But if you don’t want to miss out on those possible sales, there is an alternative. A new business model that has sprung up since the beginning of the ebook revolution is what is now most often referred to as “aggregators” — an ebook publisher who will distribute your book to multiple ebook vendors, while you, the writer, only have to upload your book once, rather than registering at ten different sites and uploading your book individually to each one.

Some reasons for using an aggregator

Such a service naturally comes at a price, in this case, a percentage of what your book earns at the stores the aggregator distributes to. While Amazon, B&N and Kobo typically give the author 70% of the sales for books priced at $2.99 or higher, at the aggregators the return for the author is usually 60% or less. (By comparison, books under $2.99 on Amazon only earn the author 35%, and some aggregators make no distinction according to price, making the question of whether to use their services even more complicated …)

So assuming your book is priced at 2.99 or more, why would anyone want to allow a simple distributor to take a percentage off their profits?

1) Uploading directly is too much work for too little gain

As I implied in the first section of this post, where I described the service that aggregators provide, sometimes it just isn’t worth it in terms of time and effort to upload your books directly to every single store out there.

As an example: say you have a novel selling for 3.99. At 70% from a sale of the book (standard for Amazon at that price), your take is 2.79. At 60% from Smashwords, for example, it comes out to 2.39. If you sell one book a year each to Page Foundry and Oyster, you have handed over a total cut to the aggregator of 0.80 — and you have saved *at least* an hour’s worth of work, and probably much more — registering for and uploading to all those channels directly (since you had no idea where you might possibly make a sale). Of course, if you’re seeing hundreds of sales to these channels, it would be worth it to register and upload individually. But it is very easy to opt out of distribution on both Smashwords and Draft2Digital, if your sales on one of those channels start taking off.

2) You can’t get into the market otherwise (frex: iBooks)

As I mentioned in my last post about preparing your manuscript for various channels, some stores have high or even insurmountable hurdles for uploading your books there directly. The iBooks store only accepts files uploaded through iTunes Producer, which means you need a Mac running OS X 10.8 or higher (as of July 2014). As I do not use a Mac, I have to rely on an aggregator to get into the iTunes store. For authors with a greater sales volume, it might be worth it to buy a Mac in order to submit to the store directly. But when you calculate that you are handing over 0.40 to the aggregator for every sale of a book priced at 3.99, you would need to sell over 1000 copies of your ebooks on iTunes before breaking even on the purchase of a MacBook.

Another example of not being able to get into the market is Barnes&Noble. For a long time, only writers with a US address and bank account could publish directly to B&N. They have since expanded to the UK, France, Italy, Germany, Spain, The Netherlands, and Belgium. Nonetheless, that still leaves many writers who have to rely on an aggregator in order to reach readers with a Nook.

3) You can’t be bothered

I do not mean this in a snarky way. Some writers would much rather be writing the next book instead of keeping track of a dozen sales channels. They have no problem giving up 10% of their profits to an aggregator, as long as they don’t have to worry about uploading new versions of their ebooks to every single ebook retailer, and would much rather stick with only Amazon and one or two aggregators. This is a completely valid choice and something to consider when you start publishing.

4) You want to make a book or story permafree for promotional purposes

Most ebook retailers will not allow you to set your price to free if you upload it directly. For some mysterious reason, though, this is possible when using aggregators. Thus, if you have a first book in a series or a short story in a fictional world that you want to make free, you will have to use an aggregator. (I have discussed some reasons why you might consider giving a book away for free elsewhere.)

In my next post, I will include more detailed info about the three aggregators I have worked with until now, Smashwords, Draft2Digital and Xinii.