Tag Archives: bookbub

A newbie writer’s guide to getting your first Bookbub ad — via Patty Jansen

Patty posted this to her blog six months ago, but I only now just saw it. Since it made me chuckle and fits right in with my “Starting Out as an Indie Author” series, I thought I would pass it along.

* * *

In conversation.

GH = Grasshopper
VA = Veteran Author

GH: Soooooo, I hear Bookbub is all the rage, but is that site even open to us indies, because I submitted my book once, and they didn’t want it.

VA: *loud belly laugh* You submitted ONCE? Mwahahahahahahaha!!!

GH: But they didn’t even tell me why they didn’t want it. The whole site is a stitch-up between the trads and the people who already sell well. Those people don’t even need it. Look at meeee. I’m down in the rankings and no one is seeing my book. It’s a conspiracy.

VA: OK, so let’s look at your book.

GH: *blushes*

VA: Is your cover the best you can make it? Is it appropriate for the genre? Is is skilfully made?

GH: Well, it was made by a friend who has a design business–

VA: Book cover design?

Read the rest here.

How to do a successful ebook promo (without BookBub)

Starting out as an indie author

As many readers of this blog know, I broke down this month and did a free promo for one of my Big Fat Fantasies again, Shadow of Stone, the second book in The Pendragon Chronicles. For a number of reasons, I hadn’t really wanted to go there anymore:

1) The reviews you get after a free run are sometimes downright depressing, since a lot of people are grabbing the book who are not your target audience.

2) The Pendragon books are REALLY long, and they took a LONG time to write. Something irks me about giving away all that work for free.

3) I don’t want to support the assumption on the part of a growing number of readers that the only good book is a free book.

Nonetheless, I decided to plan a free promo for Shadow of Stone. In the last half a year, it has sold less than 50 copies and had less than 20,000 pages read. Meaning that even though the book can be borrowed through KU, there were very few people taking advantage of the opportunity.

Shadow of Stone

I think part of the curse of my Pendragon Chronicles series is that the books are standalone novels. And it seems that when readers come to the tragic conclusion of Yseult, which ends with no cliffhanger pulling them on, they are not as compelled to immediately buy the next book — only about 25% of the people who buy Yseult also pick up book 2. So I really didn’t have a lot to lose by tossing SoS out there for free for the first time in years.

Before I scheduled the free run, I applied for ads with a number of sites where I’ve gotten good results before. A lot of places don’t want to advertise book 2 in a series, even if the novels are standalone, but I finally got approved for an ad with Manybooks.net for May 21, so I set up the free promo around that. Organizing a free promo is very different than a 99c sale, since with that you want to go out with a bang. Your sales ranking doesn’t disappear like it does when you’re giving the book away for free. I figured for the free run, I wanted my heavy hitter towards the beginning, so that Shadow of Stone would soon be high in a lot of top 100 lists, which in turn would (I hoped) lead to organic downloads also improving the rank. Around the more expensive ad, I scheduled a couple of inexpensive promos through Fiverr, and applied for as many free ads as I could. (You can see the list of free sites I usually apply to here.)

The strategy worked better than I imagined, even though I never heard back from a number of the sites offering free ads. Here’s the breakdown for my ads, other promo activities, downloads, and income during the course of the free run for SoS:

Shadow of Stone free from May 20 – 24

May 20 – Natali FB promo Fiverr ($5.50) – 185 downloads, $21.32 in earnings
NewFreeKindleBooks (free)
May 21 – ManyBooks ($25) – 685 downloads, $27.47 in earnings
EbookDaily (free)
May 22 – Posted to Facebook groups – 263 downloads, $22.94 in earnings
May 23 – Fiverr Bknights ($10.50) – 1382 downloads, $76.08 in earnings
Booklovers’ Heaven (free)
Blog post
Mailing list
More FB groups
May 24 – More FB groups – 363 downloads, $28.90 in earnings

Ask David (free) – ran Shadow of Stone from May 20 – 24

Applied for but no response:

Reading Deals
Frugal Freebies
SF Signal free fiction
OHFB (May 24)
Ebookshabit
Freebooks
Choosy Bookworm
EReader Cafe
Ebooklister
Freebooksy
Iloveebooks
Newfreekindlebooks
ebookasaurus
Armadillo
Freeebooksforme

I also tried to set up a Facebook ad based on impressions, since I figured an ad where I pay for clicks for a free book would hardly be worth it, *g* but it was never approved. That’s an experiment I would still like to try for a free book, but maybe with a permafree where time is not of the essence.

One more thing I did which helps explain the huge jump in downloads towards the end of the free run: just before I was intending to go to bed on May 23, I checked the rankings for SoS, and it was very close to breaking the top 100 overall free on Amazon. Since I’m in Central Europe, that means it was prime time in North America. So rather than shutting down as I had intended, I sent out pleas on Facebook and Twitter, asking people to share the word and help me break the top 100.

It worked.

Here are the rankings of Shadow of Stone when I got up the next morning:

Amazon Best Sellers Rank: #84 Free in Kindle Store (See Top 100 Free in Kindle Store)
#1 in Kindle Store > Kindle eBooks > Literature & Fiction > Historical Fiction > Fantasy
#1 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Historical

It was #1 in several other categories as well, but those are the ones Amazon decided to show me. 🙂

During the course of the promo, I sold 51 copies of Yseult, which had previously been limping along at about a sale every other day. Strangely enough, sales of other books not in the series picked up as well, something I rarely experience with a 99c promo.

But the fact remains that the vast majority of my income from this promo was from sales of Yseult. The way the Amazon algorithms are right now, I definitely would not recommend a free promo for a book that is not part of a series. The rank for SoS after its free run (where it broke the top 100) was #126,851. Yseult, on the other hand, was #7580 — at full price. The sales I’ve seen since the promo are mostly a result of the increased rank of the companion novel.

Of course, these numbers don’t come close to those to the profit you can make if you DO get a BookBub ad. But since those are few and far between (my last was in January), I’m very happy with the 4:1 ROI of this particular promo. 🙂

If you found this blog post helpful, perhaps you would be interested in the book, Starting Out as an Indie Author! You can learn more here.

 

Results of BookBub ad in the UK for Chameleon in a Mirror

Last year, 2015, I sold an average of 8 books a month in the UK. As many of you know who read this blog, I had a UK only BookBub ad for my literary time travel, Chameleon in a Mirror, earlier this month. Right now I have 124 sales and 6205 pages read across all titles in the UK. Last month, it was 4 sales and 1235 pages read, total.

Here are the best UK rankings I saw during the sale for CIAM:

Amazon Bestsellers Rank: #781 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#1 in Kindle Store > Books > Literature & Fiction > Historical Fiction > Fantasy
#3 in Books > Fiction > Fantasy > Historical
#8 in Kindle Store > Books > Science Fiction & Fantasy > Fantasy > Historical

Chameleon in a Mirror #1

The ad cost $100. Income in the UK since the ad went live has been 75 pounds, plus 4100 pages of CIAM read. All together, that comes to about $130 in UK income for Chameleon since the BookBub ad, dependent on exchange rate and what the payout for pages read will end up being this month. CIAM sold nothing in the UK the previous month (December 2015), so it’s safe to say that most of that income is a result of the BookBub ad.

Added benefit: my other books are selling a bit more there as well.

During the sale, CIAM sold 95 copies in the UK, 2 of those before the BookBub ad went live. Now, a week later, sales are up to 115. Here’s the ranking of the book in the UK today:

Amazon Bestsellers Rank: #13,305 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#17 in Kindle Store > Books > Literature & Fiction > Historical Fiction > Fantasy
#28 in Books > Fiction > Fantasy > Historical
#62 in Kindle Store > Books > Science Fiction & Fantasy > Fantasy > Historical

Since the BookBub ad, CIAM has consistently been selling a couple of copies a day, and is still in several top #100 lists. At the end of the sale, I started a Facebook ad targeting UK readers with a whopping budget of $1 a day, and since I don’t have an Amazon Affiliates account for co.uk, which would help me track where sales are coming from, I can’t say whether the regular sales are a result of the BookBub ad, or the dollar a day Facebook ad I started after the promo. So I can’t attribute all of those sales and pages read to BookBub. But it certainly got the ball rolling, and I’m trying to keep the book from disappearing into obscurity too quickly with the Facebook ad.

To summarize: I would definitely take another UK only ad with BookBub if that was all they wanted to offer me. The increase in visibility is amazing, and despite the cost, I have made something of a profit and continue to do so. That’s a win in my book. 🙂

Via BookBub: “What Kind of Cover Design Sells More Books In Your Genre?”

Since a lot of my readers are indie authors who are somehow involved in their own cover design, I wanted to share this article from BookBub:

http://insights.bookbub.com/what-kind-of-cover-design-sells-more-books-in-your-genre/

Unfortunately, no science fiction or fantasy, but I still think it’s always helpful to study effective book covers. I recommend taking a look. 🙂 And while you’re at it, this post on testing covers is quite interesting too — I think I’m going to have to try out some of their suggestions:

http://insights.bookbub.com/how-to-easily-test-your-book-cover-design-to-sell/