Tag Archives: group promo

Over 100 free Science Fiction and Fantasy EBooks, March 4-5!

March promo

First weekend of the month again, and it’s time for another big SFF group promo! This time, we’re back to free, through Bookfunnel and Instafreebie this time. Check it out!

The sale officially starts Saturday, March 4, but you can take a look now to see what you might be interested in clicking on this weekend. 🙂

I hope you find something you enjoy!

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Starting Out as an Indie Author: Social Media and Cross Promotion

I’m almost there on getting the book version of my series “Starting Out as an Indie Author” ready for publication! I’ve put together some new material on subjects I hadn’t covered in my posts. Today I would like to share a new chapter with you, “Social Media and Cross Promotion.”

Social Media and Cross Promotion

Social Media for Writers

If you are forced by financial difficulties to keep your expenses for advertising as low as possible, social media and cross promotion may be the only effective avenues open to you until you have made enough from your books to reinvest in more expensive ads (or better covers, or whatever you have decided you might need to move your writing career forward). Because when it comes right down to it, most of the cheap advertising sites are cheap for a reason. And many of those that are more expensive have priced themselves so high that you’re never going to get a positive ROI using them. Luckily, there are plenty of authors out there willing to share their results with other authors, so we don’t have to throw our money away, at least not too much.

But to figure that out, you need to network with other indie authors. A great place to start is the Writers’ Cafe on KBoards, which I’ve mentioned before in this series.

So how should you spend your time on social media as an author to sell your books? My answer: don’t. Yes, I know I started this post suggesting it might be one of the only ways for authors who don’t have the money for advertising to “get visible” (to quote David Gaughran, who you should read, by the way.)

But the thing is, you don’t sell your books on social media, not really. You offer content (like me with my Indie Author series), or you become an Internet personality (like Chuck Wendig), or you join groups and start up conversations with readers who are fans of the genres you write in. No one likes authors who are only posting “BUY MY BOOK” all the time.

I’m in the camp of those who believe that social media only sells books indirectly. If you have established relationships with readers through social media, then they might be curious and pick up one of your books to see if they like it. Admittedly, I am far from being a social media guru. I’m not a big fan of FB and Co., since it can be such a time sink. But just consider how you react when “BUY MY BOOK” shows up in your Twitter feed. I bet you’re a lot more likely to click Unfollow than the link to buy the book.

Consider as well that the time you spend on social media is time you could be spending writing. If you only have one or two novels finished so far, it probably makes more sense to concentrate on writing the next one before you go searching for an audience for books that aren’t there. One book does not a career make (except if you’re Margaret Mitchell).

Basic Internet Presence for Authors

There are plenty of recommendations out there, but here are mine:

– Amazon Author Page
– Facebook Author Page
– Goodreads Author Page
– Twitter
– Blog or static web page

One of the reasons I suggest making sure you have at least the above is because many of the advertising sites I have recommended on this blog ask for links to web page, Twitter, and Facebook when you book an ad.

Here a short rundown of those that might not be quite as obvious:

– Amazon Author Page

The Amazon Author page is important because if you don’t set one up, all a reader gets when clicking on your name in the Amazon store are the search results. If your name is Jane Smith, this is not going to help you a lot. I’m lucky that my name is not all that common — not even in Norway. But even for a Nestvold, an author page is still a big advantage over a page of search results. It allows me to have links to book trailers, my blog, author pics, and all of my books:

Amazon Author Page

To create your author page on Amazon, you need to go to Author Central: https://authorcentral.amazon.com/

– Goodreads Author Page

The importance of a Goodreads Author Page is similar — it allows you to link all of your books, as well as your blog feed and whatever book trailers you might have in one place. And that on one of the most important sites for book addicts in the world.

To create it, you need to set up a Goodreads account. Once you have that, all you need to do is find one of your books, click on your name and scroll to the bottom of the page where you will find “Is this you?” When you click on the link, you can send a request to join the Author Program. Complete instructions are here:

https://www.goodreads.com/author/program

– Facebook Author Page

To create an FB author page, click on Create / Page on the left hand side of of the screen in your news feed and follow the instructions. The “Writer” category is under “Artist, Band or Public Figure.”

If you’re a bit of a social media grump like I am, you might be wondering why I recommend so many things to sign up for. While on the one hand I don’t like spreading myself too thin, at the same time, I have fans on all of these sites who only communicate with me through whichever happens to be their favorite. Without those sites, I would be missing out on communication with readers who want to contact me.

While I advocate making sure you have a presence on all of the sites listed above, that doesn’t mean I think you should be hunting down followers or friends on Twitter or Facebook or anything else. That way lies madness, and many hours of wasted time. Believe me, I’m as guilty as anyone of being addicted to numbers when I first started learning about all this stuff. But believe me as well that chasing followers is not going to do you a bit of good. Yes, you should be on all those platforms, but no, following or friending in the hopes of selling more books will get you nowhere and will only eat up time better spent writing.

Further social media sites for authors

– Google+
– Instagram
– Tumblr
– Pinterest
– Reddit
– LinkedIn

I am on all of the above, but with the exception of Pinterest, which I love, I don’t really use any of them. And despite my love of Pinterest, I have no idea whether it can work as a marketing tool. What I mostly use it for is a place to collect links for books in progress, as you can see from this board for Ygerna, a prequel to my Pendragon Chronicles series:

https://www.pinterest.com/ruthnestvold/ygerna/

As for the rest, I signed up for them because I read somewhere that you really had to have a presence there as an author, so I went with the flow. Of all of them, Reddit appeals to me personally most, but at the same time, I know that I could get lost in the discussion threads if I allowed myself to, so I just don’t go there in the first place.

For all of these sites, the main thing to remember is to be on those that appeal most to you. Use them in a way that feels natural, stay authentic, build a presence, and interact with like-minded readers and fans.

Cross Promotion

This is where the real genius of social media for marketing purposes lies. If you can find a good group for cross promotion, when you all have a sale, instead of yelling “BUY MY BOOK,” you will be sharing an amazing deal with dozens of eBooks on sale for only 99c!

Which would appeal to you as a reader more, HUGE SALE or BUY MY BOOK?

In my opinion, group promos are pretty much the best way of getting the word about your novel out to a wider audience for free. The idea behind cross promotion is that all of the authors involved share the information on their blog, mailing list, Facebook page, etc., and the more authors involved, the wider the reach. So it requires some effort on your part in helping to spread the word, but not much more than if you were lambasting Twitter with tweets most people will ignore.

But how do you find out about groups like this in your genre? One of the best resources I know is Kboards, which I mentioned above. I no longer spend as much time there as I did when I was first starting out, but it is an incredible resource for indie authors.

Aside from Kboards, another way of finding group promos in your genre is through Facebook. Try searching for “group promos” or “group promotions” and see if anything shows up that fits with your genre. The group I participate in most regularly, “Science Fiction and Fantasy Book Promotions” organized by Patty Jansen, is on Facebook — although I found it through Kboards. If you also write SFF, you can find the link on the right sidebar of my blog. Join, introduce yourself, help promote in any way you can whenever there is a group sale. If you have found a good community, I am sure you will see results.

But remember, putting a lot of effort into promotion isn’t really worth it if you only have one or two novels out. Concentrate on getting a couple more published before you start spending too much time trying to draw attention to yourself and your books.

Big 99c sale of Science Fiction and Fantasy eBooks, Jan. 7-8

We have another big sale coming your way to start the new year, over 100 eBooks in science fiction and fantasy genres, all for only 99c each.

January promo

Just go to http://pattyjansen.com/promo/ and click on your favorite retailer to see what’s available! The promo officially begins tomorrow, January 7, but a lot of books have already reduced the price.

My contribution this month is Shadow of Stone, book 2 of The Pendragon Chronicles. The books are standalone novels, though, so you can easily start with the sale-priced one. 🙂

Over 100 great SFF ebooks this weekend for only 99c each!

The monthly specfic promo is here again, this time with over 100 ebooks in science fiction and fantasy, all for only 99c!

November SFF promo

Choose your poison — the promo page includes convenient links to the retailer of your choice, so you won’t end up frustrated by books you can’t get. 🙂

The monthly SFF promo is here again! Over 100 books for 99c each, Sept 3-4

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We have another great promo for fans of science fiction and fantasy this month — over 100 books, all for only 99c! The sale officially starts tomorrow, Sept. 3, but a lot of the books are already reduced in price. Like my contribution, Shadow of Stone. the second book in the Pendragon Chronicles series, available on Amazon for only 99c. Or my collection of short stories, Oregon Elsewise, available on B&N, Kobo and Apple for only 99c.

Oregon Elsewise

So check out the sale, and good luck finding something you want!

And sorry about the recent radio silence. I decided to mostly ignore social media until I get the next couple of books finished. Once I get a few of those projects off my plate, I’ll be back. 🙂

Over 100 Science Fiction and Fantasy books for only 99c each!

99c books in July

It’s that time of the month again — when we roll out another big Science Fiction and Fantasy ebook sale!. 🙂 July 2-3 you can get over 100 Science Fiction and Fantasy books, organized according to store and sub-genre, all for only 99c each.

My contribution this month is the collection of previously published short stories that I wrote with Jay Lake, who we lost two years ago last month, Almost All the Way Home From the Stars.

Almost all the way home from the stars

Enjoy! I hope you find something you like. 🙂

Over 100 Free Science Fiction and Fantasy eBooks!

Free books in June

It’s almost the first weekend of the month, and that means it’s time for another SFF group promo. 🙂 This month, we have over 100 free titles in Science Fiction and Fantasy, and for the first time, conveniently organized according to store. You think Amazon is the epitome of evil? No problem — just click on the link for the Apple store! You’re boycotting Apple because they’re using any and all tricks to get around paying taxes in Europe?* No problem — click on the Kobo link! You’re one of the last people in the known universe who has a Nook? No problem — we have B&N too!

While I’m sounding the promo drum, you can also get my book Looking Through Lace on sale for 99c until June 7. Poor little book isn’t doing too hot, probably because of the bad review right at the top, :/ so it can use all the help it can get!

Hope you all find some great reading for the summer vacation!

* They all do this, or almost all, including such beloved brands as Starbucks. But for some reason, the Beloved Brands like Apple and Starbucks don’t get nearly as much flack and bad press for it for some reason …

HUGE 99c SFF eBook Sale – over 150 books! May 7-8

May SFF promo

The monthly Science Fiction and Fantasy group promo is here again, and this weekend, May 7-8, we have an amazing lineup of over 150 ebooks for only 99c each! It officially starts tomorrow, but many of the books are already on sale.

My contribution this month is the box set of Looking Through Lace and Beyond the Waters of the World.

Looking Through Lace Box Set

I really think you should take a look — not that I want to ruin your weekend … *evil grin *