Tag Archives: target audience

Determining my Target Audience (John Locke and the Rest of Us, Part 2)

You can read my initial thoughts on John Locke’s e-marketing ideas here. In this post, I’m going to attempt to define a target audience in the way Locke suggests in his book, How I Sold 1 Million eBooks in in 5 Months!

I don’t write in any one, single genre, even though most of my work falls under the general genre umbrella of “sff” — science fiction and fantasy. But among my published works there’s space opera, near future, magic realism, epic fantasy, dragons, witches, and Mars. So it would be pretty hard to define a target audience for my fiction as a whole — it would probably end up so general as to be useless.

Instead, I’m going to try to figure out the target audience for Yseult and maybe eventually I can do something with that.

Ysuelt is a Big Fat Fantasy of almost 200,000 words. The German translation came in at about 700 pages. While Yseult is a retelling of the Tristan and Isolde legend, it is not as medieval in feel as a lot of Arthurian novels. By that I mean that it isn’t set in an era of jousting and tournaments and chivalry. Yseult is set in fifth century Ireland and Britain, a brutal, transitional age. I did a lot of research on Sub-Roman and Post-Roman Britain, as well as early Christian Ireland, trying to create a gritty, historical atmosphere, despite the fantasy elements. At the same time, I read lots of medieval Arthurian works, in particular Welsh. I liked the old Welsh names best, and used quite a few rather than the more familiar French versions, e.g. Bedwyr instead of Bedivere, Cai instead of Kay, Myrddin instead of Merlin. For the same reason, I didn’t include Lancelot (an invention of medieval French writers). While the main plot line is the tragic love story of Yseult and Drystan, I didn’t skimp on the larger political picture, the war of the British kingdoms against the encroaching Saxons, and there are a number of detailed battle scenes.

Next step: what kind of readers would like to read a book like that?

First off, my ideal readers like both fantasy and historical detail. They get a kick out of learning something new, even when they’re reading fiction. At the same time, they want to be entertained; they like grand passion and epic conflicts. They probably have a weakness for tragedy, as long as the ending is satisfying. A familiarity with Arthurian legends is a plus, combined with an openness to seeing old stories told in new ways. They like a good battle scene as much as a good sex scene. They don’t mind their heroes getting dirty, and they don’t like it when magic solves too many problems. They’re fans of High Mud Fantasy.

Ok, that wasn’t quite as hard as I expected. But even if I have a better image now of my ideal readers, the next step according to John Locke is writing blog posts aimed at precisely those readers, posts that will draw them to my page and make them click on the links to where they can buy my books (see the images to the right *g*). Those targeted blog entries are the real challenge. How am I supposed to come up with posts that will attract thousands of readers of High Mud Fantasy and inspire them to buy my stuff?

Locke emphasizes how long he needs to compose those critical posts, but at the same time, he makes it sound so easy. You figure out what your ideal readers will be attracted to, and *whamo* they’re there and buying your books! You do, however, have to use Twitter to promote your blog until your posts go viral. Repeatedly:

When I’ve posted a new blog, I write a couple of tweets to my 20,000 followers and hope some will vist my blog and re-tweet the link. I also send group tweets to Twitter pals, maybe four to six pals per message, and maybe six to ten tweets altogether …. I tweet to different friends each time so I’m not hassling the same people every month. When they re-tweet my news, I let a few hours go by, or maybe a day, and then re-tweet their “re-tweets,” spreading the message out so I’m hitting different times of the day and night. This keeps the buzz going.

From John Locke, How I Sold 1 Million eBooks in in 5 Months!

Well, aside from the fact that he leaves out the instructions on how to get 20,000 followers in the first place, if I can ever come up with a post that will bring my ideal writers flocking to my blog, I’ll be sure to write it. But promote it regularly on Twitter? Don’t people get irritated with tweets like that?

There are a lot of good observations in this book, however, probably first and foremost being that too many writers blog about writing. Which means the only readers they are attracting are other writers, not the folks who might eventually buy their books. Definitely something to think about there. I don’t have to worry about all this marketing too much yet, though. The first thing is to make a cover for Yseult and get the novel up on Amazon and Smashwords. Then I can start testing sales strategies.

Otherwise, I’m still doing pretty well on my goals. I added 700 words to a story that was requested for a rewrite, and progress on the medieval level of Fragments of Legend is steady. Since I set many of my goals up as weekly goals, I’ll post a summary at the end of the week.

John Locke and the Rest of Us: Defining a Target Audience and Getting Them to Come to You, Part I

While we were cruising the fjords of Norway, one of the books I read on my Kindle was John Locke’s How I Sold 1 Million eBooks in 5 Months. Sounds great, doesn’t it? Since one of my current goals is to get my novel Yseult up as an ebook before Christmas, I figure I can use all the advice I can get. At least I know that Yseult can cut it as a novel — it’s been through the editorial process and has sold over 10,000 copies in German translation. (I don’t have any numbers for the Italian and Dutch.) For Yseult, I don’t have to worry about things like hiring an editor for the monster historical fantasy and wondering if I will ever earn out the expenses.

What I do have to worry about is figuring out how to get Yseult to the audiences who would be interested in reading it. Which is what Locke’s book is all about. The problem is, he’s writing a book for authors writing a series character who can put out short novels similar in tone and plot on a regular basis (that’s where the million comes in — lots of publications selling to a regular fan base). Ok, so that doesn’t apply to Yseult, since it’s a retelling of the legend of Tristan and Isolde, but one that starts with the story of the female character rather than the male. But as most people know, the story ends tragically — no series there. It’s a Big Fat Fantasy of almost 200,000 words, and I have to admit, I really don’t want to give it away for 99 cents.

So is there anything I can learn from Locke?

He says the first thing a writer has to do to is define her target audience and then write posts that will draw potential readers to her blog — and the links to her ebooks on her sidebar. The mistake of most authors is that they write their blogs for other writers. Fair enough, guilty as charged. I have the sidebar with links to my books, but my posts are mostly about writing.

Then let’s tackle the next step, defining my target audience. As far as Yseult is concerned, I have a bit of an advantage here, since I have lots of reader feedback to help me try to figure it out. I know who my ideal reader is — her name is Valentina Coluccelli, and she wrote a review of Yseult when it came out in Italian. I hate reading reviews, but with this one, every step of the way, I was thinking – omigod, she got it! she knew exactly what I wanted to do, why I fiddled with the sources here and chose that version there! Finally, someone understands me! She even got some of the details that I thought of Easter eggs. 🙂

But how do I extrapolate from my ideal reader Valentina to define my target audience? That’s a tough one, and I fear it means I am destined not to sell a million ebooks in five months, sigh. My audience for Yseult is very specific, and while I have a follow-up novel also set in Sub-Roman Britain, the other novels I want to bring out as ebooks are all over the place as far as genre and target readers are concerned. About the only thing they have in common is that they share a certain feminist sensibility in the subject matter in that they touch on ways women have been disadvantaged over the centuries or (for my SF) try to illuminate “common sense” ways of thinking are biased against women.

And here I am, in the middle of the night, with way more words than I intended and no conclusion. So I think for the first time in my blog career, I’m going to have to make this a two-parter.

Otherwise on the writing front I’ve been fairly successful in repressing my frittering gene and have reached my word count goals. Haven’t started tackling any of the other goals yet, however. But at least I’m thinking about my target audience. 🙂