Tag Archives: The Midlist

Another one bites the dust: The Midlist

Last week, I posted about the results of my most recent 99c sales. Among the sites I listed as worth planning a promo around was “The Midlist.”

Well, not anymore. They have been so successful collecting addresses from readers, they have sold their list to Bookperk, an email subscription service exclusively for HarperCollins authors. Here’s the text of the email I got just a day after that blog post:

Dear Midlist Authors,

Thank you for helping us to grow a thriving community of readers on The Midlist. We know the hard work that goes into creating a story that connects with your audience, and we’re excited to continue investing in your success.

For a little over a year, we’ve built a mailing list of avid readers on The Midlist. At the same time, we have also partnered with the daily reader email Bookperk to help them build up their reader community. Our two reader communities have a lot in common, and we’ve now agreed to extend our partnership by merging The Midlist into Bookperk.

So, what does this mean for you as The Midlist author? It means we can focus 100% on developing our flagship product, instaFreebie, the best audience development tool in the industry. We believe the future of publishing is in the author brand, and the best way to build audience for authors is to share content.

Additionally, as a big thank you to our authors, you will receive three months use on the instaFreebie product, free of charge, when they sign up to a new premium account. We’ll be sending The Midlist authors a redemption code in a follow-up email very soon.

We’re grateful for the chance to support you as an author every day. Please feel free to reach out directly to me with any questions or feedback at Jason@instafreebie.com. I’ll individually respond to every email.

Sincerely,
Jason Freeman
CEO

And what is instaFreebie, you might ask yourself? Why it is a special promotional opportunity where you can spend $20 a month to give your books away! Doesn’t that sound just grand? You can read all about it here.

Another one bites the dust
Of course, this doesn’t have anything to do with A Song of Ice and Fire, but I just love this too much. 🙂

Needless to say, I will be purging “The Midlist” from my various blog posts about where to promote your books. I can give my books away for free quite well myself, thank you. And when it comes right down to it, with the exception of my permafree books, I’ve been trying to move away from free as a promotional gimmick. I don’t intend to offer any of my complete novels free again unless I get another BookBub ad.

So, who else feels like Atlas pushing that boulder uphill when trying to get the word out about their books? Sigh.

Summary of ad results for 99c sales

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When I did my 99c Countdown Deal of Yseult two months ago, I promised to do a summary post after this round of promos was over. Last week, the third week-long promo ended, and now I have put together my results to share with you, along with some conclusions about running a 99c sale. I did not apply for a Bookbub ad for any of these promos, since part of my motivation in testing ad sites like this is to find alternatives to Bookbub. I have had Bookbub ads before, and I know that they are effective, but they are very difficult to get, not to mention very expensive.

Without further ado, here are the numbers for the three promos I did in the last two months:

Yseult

Yseult, Aug. 30 – Sept. 4 (total spent: $98)

Aug. 30 – Nothing – 2 sales
Aug. 31 – Book Barbarian ($8) – 27 sales (29 total)
Booklovers Heaven (Free)
Manybooks.net – (Free)
Sept 1 – Blog and Facebook – 11 (40 total)
Sept 2 – Books Butterfly ($50) – 45 US + 6 UK (85 total) + 6 UK
Sept 3 – Nothing – 1 (86 total) + 6 UK
Sept. 4 – Bargain Booksy ($40)- 30 US + 1 UK (116 total) + 7 UK

Summary: I did not quite break even on the ads, but Yseult stayed in a couple of top 100 lists for the rest of the month and continued selling. But the big advantage of the increased visibility was in pages read: over 11,000 for the month of September. In August, when I didn’t do any ads, it was 2500.

Chameleon in a Mirror

Chameleon in a Mirror, Oct 4-10 (total spent: $48)

Oct. 4 – Nothing – 1 sale
Oct. 5 – Ereader News Today ($20) – 27 sales (28 total)
Oct. 6 – Book Goodies ($5) – 11 sales (39 total) + 1 UK
EbookStage (free)
Oct. 7 – Posted to long list of FB pages (free) – 4 sales (43 total)
Oct. 8 – Choosy Bookworm ($18) – 6 sales (49 total)
Oct. 9 – Sweetfreebooks ($5) – 6 sales (55 total)
Booklover’s Heaven (free)
Oct. 10 – More FB pages (free) – 8 sales (63 total) + 1 UK

Summary: I got closer to breaking even on this Countdown Deal, ending up only $3 shy of earning out. But I have subsequently had only a handful of sales and 3500 pages read. CIAM dropped out of its top 100 lists much quicker. Part of the problem may also be, however, that I need to get it into a couple more niche categories somehow.

Shadow of Stone

Shadow of Stone, Oct 15-22 (total spent: $22.99)

Oct. 15 – None – 1 sale
Oct. 16 – BookGoodies ($5) – 2 sales (3 total) + 2 UK
BookHippoUK (free)
Oct. 17 – The Midlist (free) – 42 sales (45 total + 3 UK)
Oct. 18 – ContentMo ($1.99) – 11 sales (56 total + 3 UK)
Reading Deals (free)
Oct. 19 – Facebook sites, etc. – 5 sales (61 total + 3 UK)
Oct. 20 – Book Barbarian ($8) – 17 sales (78 total + 3 UK)
Oct. 21 – BettyBookFreak ($8) – 2 sales (80 total + 3 UK)

The ROI on this sale was pretty fantastic, mostly because SoS managed to get approved for a free Midlist ad. I scheduled the promo accordingly and booked the other ads around The Midlist listing. Still early days yet, though, to say what the long term effect will be, although it already seems to be dropping in rank faster than Yseult did after its promo.

Here are some other ad results for 99c sales I’ve had in previous months, with the disclaimer that the oldest are from last December and could be quite different now:

Shadow of Stone:
12/16/14 – Fussy Librarian ($14) – 8 sales
12/17/14 – BKnights ($5.50) – 4 sales

Chameleon in a Mirror:
2/24/15 – BKnights ($10.50) – 8 sales
6/2/15 – ManyBooks ($20.00) – 28 sales

Island of Glass

Island of Glass:
6/30/15 – Robin Reads ($10) – 13 sales

As you can see from this list, most advertising sites don’t earn out. On the other hand, getting your book to a high enough ranking that it will stay in a couple of top 100 lists for a while is worth paying more for your ads than you earn. Nonetheless, several of these sites were very disappointing to me in terms of ROI, and I do not intend to use them again unless I start hearing rave reports on places like Kboards. The biggest disappoints for me were Choosy Bookworm and BettyBookFreak, which I had both heard good things about. Perhaps those sites are better for mysteries or romances than they are for fantasy, but I for one won’t be going back for a while.

Another thing to take into consideration is that as soon as they start getting a better reputation, may advertising sites raise their prices so much that they no longer become a good deal. I was quite pleased with the results of my Book Barbarian ads — at $8. But they have since raised their prices to $25. 17 sales for $8 looks very different than 17 sales for $25.

Sites I will definitely be using again (unless they raise their prices too much) are The Midlist,* ManyBooks, ENT, ContentMo, BooksButterfly and Robin Reads. I would also like to try and get a slot with Ereader IQ and Pixel of Ink eventually, to see how well they do. POI used to be what BookBub is now, and while it is no longer the star for promotion, I’ve been hearing good things about it.

Finally, I would like to point out that if you can scratch the money together, it’s much more worthwhile to throw as many effective ads as possible at a promo. Given the results of the above Countdown Deals, I’m suspecting you need a bump of at least 100 sales to create any kind of lasting effect in terms of visibility for your book.

In conclusion, I highly recommend checking out Nicholas Rossi’s list here — and participating in his survey when you do paid advertising. We indie authors have no other recourse than information when trying to make it in this incredibly competitive business. If we share our results, we’re in a much better position to judge which sites might be useful, and which will just be a money sink.

Good luck!

* The Midlist has sold their mailing list to HarperCollins and is no longer promoting indies. You can read more about it here.

Related posts:

Where to promote a 99c eBook sale

Alexa rankings for eBook ad sites